About Astrum Edge Media and Consumers
Astrum Edge Media is not in the business of collecting, using, or selling consumer data; however it does offer tools and technologies to advertisers and publishers that allow them to collect and use user data. This is done primarily to enable these buyers and sellers of online video-advertising space to try and ensure that the audience they desire sees their ads and that the advertising itself is delivered and the performance of the advertising can be analyzed. Types of data that may be used for this purpose range from behavioral or interest-related information to geographical or demographical user data.
Information Collected, and How it is Collected
Personally-Identifiable Information. Astrum Edge Media does not collect personally-identifiable information in order to help our clients buy, sell, and deliver online video advertising. “Personally-Identifiable Information” means information that alone or when in combination with other information that Astrum Edge Media collects may be used to readily identify, contact, or locate you. There may be some opportunities, for example when you use this Site, where you may choose to enter your name, contact information, and other personal details. For example, if you were interested in becoming one of our clients or using our Services you could provide us with contact details through our Site.
Where we collect personally-identifiable information you will have clear notification of what we are doing so that you can choose not to provide it.
Non-Personally-Identifiable Information. Non-personally-identifiable information is information that, without additional information, cannot be linked to a specific individual by Astrum Edge Media. Astrum Edge Media may collect non-personally-identifiable information while you are visiting our Site or the website of one of Astrum Edge Media advertisers or Web publishers (collectively, “Astrum Edge Media Associates”). For example, while providing the Services to website publishers, advertisers and those working for them, Astrum Edge Media may collect your IP address, Web pages that you visit, the time and date, and whether or not you clicked on various advertisements (collectively, “Web Surfing Data”).
Technologies We May Use For Data Collection
Astrum Edge Media Associates use different types of technologies to collect non-personally-identifiable information, including cookies, action tags, Web beacons, and single pixel GIFs.
Persistent Cookies for Astrum Edge Media Associates Use of Our Site. For our Astrum Edge Media Associates who use our Services, Astrum Edge Media utilizes persistent cookies to save your login information for future logins to the Site. This functionality works as it does on many websites that work to enable you to have an easier experience logging in and navigating their websites. We do not use persistent cookies in connection with helping Astrum Edge Media Associates buy, sell, and deliver online video advertising.
Session Cookies to Help Ad Delivery and Accounting. Astrum Edge Media utilizes session ID cookies to enable certain features of the Services, to better understand how you interact with the Services, and to monitor aggregate usage by Astrum Edge Media users and Web traffic routing on the Services. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser.
User Data Cookies for Ad Targeting. Astrum Edge Media utilizes cookies to store user data that can aid in targeting of advertisements. This data is usually collected by Astrum Edge Media Associates and used to deliver advertisements that are more relevant to a user’s interests.
Opt-Out Procedure And Cookie Control
If you do not want to receive any cookies from Astrum Edge Media, you can disable cookies in your browser.
To learn more about interest-based advertising in general and to opt-out, please visit the following links:
Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
Please note that opting out of interest-based advertising and cross-device targeting does not mean you will no longer receive online advertising. It does mean that the advertiser from which you have opted out of receiving interest-based advertising or cross-device targeting by using the methods provided above will no longer deliver ads tailored to your Web preferences and usage patterns on a particular web browser or device.
Use Of The Information We Collect
Use of Non-Personally-Identifiable Information. The non-personally-identifiable data Astrum Edge Media Associates collect when using the Services are used for marketing and sales efforts and to better target advertisements to people across the different websites they visit. Astrum Edge Media may also use the non-personally-identifiable data that it collects to better target content to individuals in an effort to create a personally relevant experience for each person. The non-personally identifiable data are also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different individuals.
Use of Personally-Identifiable Information. Astrum Edge Media uses personally-identifiable information it receives primarily to communicate with our Astrum Edge Media Associates and Practices as we provide the Services. Astrum Edge Media uses information we receive from business customer prospects in the same ways.
Data from Astrum Edge Media Associates. Astrum Edge Media allows Astrum Edge Media Associates to import data that they have collected or purchased to deliver advertisements to certain audiences through the Services. Astrum Edge Media is not responsible for and does not control the collection of this data. If you wish to opt out of collection of your information by third parties, then you must do so directly with those third parties.
Sharing And Disclosure Of Collected Information
Astrum Edge Media does not provide personally-identifiable information to Astrum Edge Media Associates or other third parties for their marketing purposes except under the following conditions. If a visitor to our Site provides personally-identifiable information as part of an inquiry about products or services provided by one of our Astrum Edge Media Associates, we will provide that information only to that Astrum Edge Media Associate so that they may attempt to respond to the inquiry. Like most businesses, we will use information we receive for our business purposes and keep this information for as long as we have a legitimate business purpose as permitted by applicable law.
Service Providers. Astrum Edge Media may employ third-party companies and individuals to facilitate the Services, to provide the Services on our behalf, to perform website-related services (e.g., without limitation, maintenance services, database management, Web analytics, and improvement of the Site’s features) or to assist us in analyzing how our Site and Services are used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Compliance with Laws and Law Enforcement. Astrum Edge Media may disclose information when necessary in cooperation with government and law enforcement officials or private parties to enforce and comply with the law. We will disclose any information about you to government or to law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including, but not limited to subpoenas), or to protect Astrum Edge Media rights, property, or those of others.
Business Transfers. In addition to the above, there is also the possibility that Astrum Edge Media may one day be purchased by, or merged with, another company or otherwise be reorganized or sold. If that’s the case, the acquiring (or merging) company will have access to your information.
Astrum Edge Media makes reasonable efforts to maintain the security of its network and the data we collect. We use various technologies, including, in certain instances, encryption, to ensure security standards. Astrum Edge Media treats data that is stored on its servers as confidential information. Astrum Edge Media has an internal security policy with respect to the confidentiality of customer and other data, limiting access only to those who we reasonably believe need to know such information for the purpose of performing their jobs. Please keep in mind, however, that the Internet is not a 100% secure medium. Therefore, although Astrum Edge Media uses reasonable efforts to protect information, the possibility of somebody defeating its security measures does exist and none of our security measures should be viewed as a guarantee.
Links To Web Publishers, Advertisers, And Other Websites
Our Policy Toward Children
We do not knowingly collect personally-identifiable information from children under 16. If a parent or guardian becomes aware that his or her child has provided us with personally-identifiable information without their consent, he or she should contact Astrum Edge Media at “firstname.lastname@example.org” If Astrum Edge Media becomes aware that a child under 16 has provided us with personally-identifiable information, Astrum Edge Media will delete such information from our files.
Protection of Children's Personal Information
We prioritize safeguarding the confidentiality of our young audience. Intentionally, we avoid gathering data that can identify anyone below the age of 16.
Should you, as a parent or guardian, discover that your child has shared personal details with us, we urge you to get in touch. If it comes to our notice that such information from minors has been gathered without confirming parental approval, we'll act swiftly to eliminate it from our servers. Those under 16 should navigate AstrumEdgeMedia platforms under the watchful eyes of an adult.
AstrumEdgeMedia is aligned with the stipulations of the U.S. Children’s Online Privacy Protection Act from 1998, known as “COPPA”, and also follows the Children’s Advertising Review Unit’s (“CARU”) directives from the Council of Better Business Bureaus. We apply these standards especially for sections of our service catering to those younger than 16. We encourage parents to guide their children, ensuring they don't share personal details (like full names, emails, addresses, phone numbers) without parental consent.
Accessing Your Personally-Identifiable Information, Making Changes, Or Requesting Deletion
Where Astrum Edge Media processes personally-identifiable information on our own behalf, you may request access to, correction of, or deletion of personal data held by us. If you desire to access such information we may hold, update the information, or for any privacy or data-protection-related question please write to: email@example.com for assistance. Because we generally process data for others, for any of that data you should make your request directly to the party collecting the information or on whose behalf it has been collected.
California Privacy Rights
The California Consumer Privacy Act (“CCPA”) provides California residents with the additional rights listed here.
We do not collect any personally identifiable information. All of the information collected relate to a device rather than a user. We do not sell personal information collected through our service, including not knowingly selling personal information about consumers under the age of 16.
To exercise these rights, see the “Exercising Your California Privacy Rights” subsection below.
Social sharing features. You have the right to know and see what information we have collected about you over the past 12 months, including:
The categories of information we have collected about you;
The categories of sources from which the information is collected;
The business or commercial purpose for collecting your information;
The categories of third parties with whom we have shared your information; and
The specific pieces of information we have collected about you.
Right to Delete. You have the right to request that we delete the information we have collected from you (and direct our service providers to do the same). There are a number of exceptions, however, those includes, but are not limited to, when the information is necessary for us or a third party to do any of the following:
Complete your transaction;
Provide you a good or service;
Perform a contract between us and you;
Protect your security and prosecute those responsible for breaching it;
Fix our system in the case of a bug;
Protect the free speech rights of you or other users;
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;
Comply with a legal obligation; or
Make other internal and lawful uses of the information that are compatible with the context in which you provided it.
Right to Opt-out. You have the right to “opt-out,” or direct us to stop “selling” or otherwise sharing your information with third parties in exchange for monetary or other valuable consideration. To submit an opt-out request, please contact us at firstname.lastname@example.org and submit the required verifying information, by contacting us.
Other Rights. You can request certain information about our disclosure of your information to third parties for their own direct marketing purposes during the preceding calendar year (to the extent we have shared information for such purposes within the given period). This request is free and may be made once a year. You also have the right not to be discriminated against for exercising any of the rights listed above.
Exercising Your California Privacy Rights. To request access to or deletion of your personal information, to opt-out, or to exercise any other rights under California law, please contact us at dpo@DOMAIN.com and submit the required verifying information, by contacting us
Response Timing and Format. We aim to respond to a consumer request for access or deletion within 45 days of receiving that request. If we require more time, we will inform you of the reason and extension period in writing.
Contacting Astrum Edge Media
Acceptance Of Privacy Statement